“Strives to aggressively build and maintain our fresh products, by focusing on quality, customer satisfaction, and employee development. With knowledgeable and motivated employees and will instill integrity, efficiency throughout the organization”

Mission

Statement

About Us

“EXCELLENCE IS NOT A DESTINATION IT’S A JOURNEY, QUALITY IS NOT AN OBJECTIVE IT’S A PASSION”

We are the leading wholesale supplier of fruits & vegetables since 1970. It is our mission to deliver the best products originating from the best cultivation areas all-year round at the best price possible.

We are a family-run business that strives to provide quality products and build long-lasting relationships with our customers and leading retailers, based on mutual trust.

Work

Mantra

We work with first- rate products and provide a first-class service. Our customers’ needs come first and we believe in an impeccable service.

As a regional supplier, we take pride in supporting the surrounding communities which has only helped build our business over the years

Mangement

Team

Lead by Mr Ali Panah Gholami, who is well known in the Vegetable & Fruits Trading business, founded the organization during early 1970s. It is a passion for him to serve the nation, the business community and the consumers by providing quality products from various countries.

In the highly competitive market, only the strong survive. The secret to our strength and success is integrity. It’s the driving force behind everything we do from hiring employees to servicing of clients requirement. As a family-owned and operated company, we stand by our word. The result is our clients enjoy our service, employees love their job, and the business operating at peak performance.

Warehousing

• Located in the heart of the Dubai fruit & vegetable market
• 150,000 sqft state of art warehouse completed in March 2021
• Storage capacity 6873 tons, Pallet position 4582
• 22 multi-temperature storage chambers

• 8 temperature-controlled good receiving bays
• 29 temperature-controlled goods dispatch bays
• SKU’s 200+, Stock holding 45,000 tons
• Developing prep products and juices range

Dispatch Bays

Cold Storages

Fleet

• State of the art fleet tracking and monitoring systems
• Owned and managed a fleet with over 350 refrigerated / chiller vehicles
• New fleet– Combination of 20 ton, 10 ton & 3 ton along with more than 100 Chiller Vans for ease of deliveries and reach out anywhere in UAE.
• Dubai & Abu Dhabi trade license

• Over 600 employees
• All staff complete food hygiene training
• Over 350 clients
• Delivering 6,000,000 tons a months

QHSE

Ali Gholami is committed to its policy of bringing only the freshest, healthiest, most nutritious, and most importantly, safe product available.

We believe in strict environmental, health, and safety controls & practices that are embodied in our HACCP certification.

Our top priority is food safety

Purchasing decisions are made directly at the point of sale and the fruit and vegetables have to be at the highest level. It is important that quality is assured across the board and well can be recognized for our quality in order to meet the demands of the market with regard to quality, traceability, and food security.

We are able to source products from the farm and all our partner suppliers are carefully selected and only those that meet our strict specific criteria are permitted to supply. 7

We believe in strict environmental and health and safety controls and practices that are embodied in our ISO, HACCP & ICV certifications

Our Products

Ultra-Fresh Juices & Smoothies

made from hand-selected finest fruits & vegetables and fine-tuned by our Technical team to our customer requirements and satisfaction.

There are over 50 varieties of juices and smoothies produced by us in different sizes ranging from 200ml to 5L packing.

Fresh and Sanitized Whole Fruits & Vegetables

Vegetables and fruits are sorted for the finest quality, sanitized and processed (with different cuts) as per individual customer requirements.

We also specialize in vegetable and fruit salads with exciting dressing options.

Cut & Sanitized Fruits & Vegetables and Salad Varieties

We source premium quality fresh produce from all over the globe for supplies in the in region and also provide sanitized whole vegetables and fruits, based on customer requirements

Sourcing From Our Farms

Our passion for quality is driven by our understanding of the total value of the products. Ali Gholami is the Farmer & Grower for a substantial amount of the products supplied, this gives us a real point of difference and advantage over our competitors in the market. We understand the importance of traceability of our products and have total control of the supply chain enabling us to provide the best quality and transparency to our customers.

Sourcing

• Holland
• Kenya
• India
• China
• Thailand
• South Africa
• Australia

Sustainability

Waste Management

Separation of waste to increase the amount of refused varieties being recycled and reduced the amount of waste going into landfill.

Food Waste

Greater transparency of food waste so that it can be monitored and managed by recycling food waste into animal feed

Support Local

Source Locally to procure the freshest, save the carbon footprints and save on the food miles